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Ten benefits to using Springpad’s social notebooks

  It’s finally here, Springpad 3.0. We’ve completely redesigned the platform. While Springpad has always been an incredibly useful app for the 3 million people who count on its utility to save,...

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Why ad agencies should embrace A/B testing, too

With Otimizely, I could even A/B test this blog post. A few years ago, when Facebook engagement ads were just taking off, Kevin Colleran, at the time still working for the social media behemoth (he was...

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The digital havoc continues; next target the CMO

Airbnb leverages Craiglist customers to acquire more of its own using marketing techniques that no traditional CMO would ever imagine We all know that the road from the world of print and broadcast to...

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Arduinos, MakerBots and physical computing now in the creative department

Christian Madden contemplates a recent prototype I remember the days when you walked through the creative department and the tools of the trade consisted of drafting tables, layout pads and Prismacolor...

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Don’t let the phone fall off the bed: or data is the new aphrodisiac

Nerve presents data from the Spreadsheets app to show which states enjoy the longest or shortest sex. (Originally published on Medium.) S: Oh God, oh God, oh God, oh God, Oh.. H: Shit. S: What? H: The...

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